APPAREL DESIGN
Alberta Called is an apparel company in Calgary owned by Madi Wood.
This project involved creating a western style design for a Calgary Stampede themed collection. The client requested the final design involve the mountains, bright, a lasso and bright, retro colours. The final design, made with Adobe Illustrator features a cowboy silhouette holding a lasso, with the Rocky Mountain range in the background. The text surrounds the image and has an added rough texture to give the final design a vintage, worn look.
Alberta Called: Stampede Collection (2023)
Custom Beerfest Shirts - 2022 & 2023
In 2022, the brief for the project was to create an illustrated design to depict the annual trip to Banff involving skiing and of course, beer!
Keeping up with the annual tradition, in 2023, a similar design was illustrated, but with influence of retro character design with a hand-drawn feel.
Folk on the Rocks (2021)
FOTR is an outdoor Folk festival that happens every July in Yellowknife, NT. Each year they have artists submit a unique design to be printed on limited addition merchandise at the festival.
This illustration was drawn in Procreate.

